It has been said that the more love you give, the more you have. The same is true of the Code. The good that it generates leads to more Code and more good.
Case in point: Agent Kaely Tanniss' 2015 Women of the New Order calendar. Sales from the calendar were used to purchase New Order stock! As a result, Women of the New Order Calendar became a shareholder with 500 shares to its name. This sent us over the 547 billion isk mark and earned the calendar a Supreme Protector's Tip of the Hat™.
...And what's the effect of New Order shares being sold? A lot of this:
More enforcement of the Code throughout all highsec. CODEdot alone managed to destroy over 1.1 trillion isk of bot-aspirancy during the month of January. We can all agree that New Order stock produces a healthy return on investment.
Feyd Rautha Harkonnen does player profiles of notable characters in EVE. If you haven't already, check out his interview of New Order Fleet Commander and zKillboard's #1 ranked PvP'er in EVE, Agent loyalanon. Who wouldn't want to learn more about this fascinating highsec celebrity?