Most of the time, a shareholder puts in a standard order for shares on his own behalf, or on behalf of his corporation. Not always, though.
In this case, who deserves the shares? Leia Jadesol. It was her isk, after all. And I absolutely challenge indy players to donate at least 100 million isk to the cause.
This was a really unusual case. But hey, why not? "ceb" gets the shares. If the corp is disappointed, they can buy some shares for themselves.
Finally, loyalanon bought 1,000 more shares for Permabanned Heroes of the Code. He pointed out that this brings the Permabanned Heroes up to the #2 spot on the shareholder master list--narrowly edging out Erotica 1, who happens to be a permabanned hero of the Code herself. And, of course, the purchase of 1,000 shares sent us over the 845 billion isk mark, earning the Permabanned Heroes a collective Supreme Protector's Tip of the Hat™.